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CBC London's Make the Season Kind campaign for the food bank

Make the Season Kind is our annual fundraiser in support of the London Food Bank. It's also a chance to take a closer look at the reasons people in our city are in need, and the steps being taken to help them.

Help support local food banks this holiday season

CBC Afternoon Drive's Make the Season Kind raised over $18K for the London Food Bank

21 days ago
Duration 2:26
Here's a recap of CBC Afternoon Drive's Make the Season Kind show at the London Food Bank on Friday. Host Matt Allen, along with Alessio Donnini and Josiah Sinanan, welcomed guests from across the region, along with music from Aaron and Aimee Allen. The campaign raised over $18,000 for the food bank.

You may know it as Sounds of the Season, but this year, we are a part of 24 CBC stations nationwide under a new name: Make the Season Kind. It's our annual holiday campaign in support of the London Food Bank.

The goal is to raise money, food donations and awareness for those facing food insecurity in London. This year, the need is greater than ever.

Donate to the London Food Bank here

Thank you to those who stopped by to watch the live broadcast of Afternoon Drive on Friday, Dec. 6, and London Morning on Friday, Dec. 13.

Afternoon Drive host Matt Allen, along with Alessio Donnini and Josiah Sinanan, welcomed guests from across the region, along with music from Aaron and Aimee Allen.

London Morning's Make the Season Kind show at the food bank

15 days ago
Duration 2:46
London Morning was live at the London Food Bank for the Make the Season Kind fundraiser on Friday. Here's a recap of the show, including guests who are making a difference in our community, the Sir Frederick Banting Secondary School choir, and many listeners who came to donate. Because of your generosity, CBC London has raised more than $48,000 for the London Food Bank.

London Morning host Andrew Brown, along with Angela McInnes, Kate Dubinski, and Ryan Soulliere, welcomed change makers from across the city, along with singing from the Sir Frederick Banting Secondary School chior. 

So far, Londoners have given $53,323.34 through the CBC London campaign.

Reasons to give

Your donation makes a difference for the many people struggling to make ends meet. Since 2015, the CBC has raised more than $51 million for food banks and other charities from coast to coast as part of their annual holiday drives.

Some data to consider from Feed Ontario:

  • Some 1 million Ontarians visited a food bank between April 1, 2023 and March 31, 2024.
  • That was a 25 per cent increase from the year before.
  • Food banks were visited 7.6 million times last year.
  • It's the eighth consecutive year food bank use has risen in the province.