OSHAWA, ON—Capitalizing on the nationwide fervour surrounding the return of Tim Hortons' popular annual Roll Up The Rim to Win campaign, competitor Coffee Time is getting in on some of the fun by introducing their brand new "Roll Up Your Windows Or Someone Will Surely Steal Your Car Radio" campaign.

"We're pretty excited to launch," said Robert Paulson, general manager of a south Oshawa location of the semi-popular franchise. "This will serve as a fun reminder to people that the parking lot of a Coffee Time, though it may be the place for cigarettes, vaping, empty newspaper boxes, and of course coffee, is no place to hazard the chance of your 1986 Dodge Aries having a special part of it removed, the same part that lets you experience the joy of hearing Kim Mitchell on Q107, or even an old Kim Mitchell cassette tape, if you are so equipped."

Asked whether there will be any tangible rewards attached to the promotion, Paulson was realistic. "There are a lot of situations in life where just not experiencing a loss can be a major win, you know what I mean? I think we definitely fit that bill. People know when they walk into a Coffee Time that they're already behind the 8-ball. Things are dicey. Things probably won't turn out well—heck, they might be there already, that's why you're down at the Coffee Time. If we can help just one thing in your life remain exactly as it was before you entered a Coffee Time location… well that's a little miracle in itself. And we're more than happy to provide that."

At press time, the franchise had not commented on whether the many former Coffee Time locations that had re-branded themselves as Coffee Tile, Coffee Rime, or similar would be participating.