Why did the Australian Open animate its tennis players?
CBC Sports correspondent Morgan Campbell explains the decision behind the gimmick.
CBC Sports correspondent Morgan Campbell explains the decision behind the gimmick
The Australian Open decided to broadcast its games a little differently this year. Instead of streaming the matches in live action, the tennis tournament created Nintendo-like digital avatars of the tennis players to depict them during their YouTube livestreams.
CBC Sports correspondent Morgan Campbell joins Elamin Abdelmahmoud to discuss the decision behind this and what this gimmick tells us about the future of sports broadcasting.
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You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.
Interview with Morgan Campbell produced by Stuart Berman.