News

'Easter Egg Nog' now a thing thanks to Peeps

Prairie Farms Dairy of Carlinville, Ill., has partnered with Peeps to create milk products in marshmallow, chocolate marshmallow and Easter Egg Nog flavours.

Marshmallow milk has nearly as much sugar as pop

Prairie Farms Dairy of Carlinville, Ill., partnered with Peeps to create milk products in marshmallow, chocolate marshmallow and Easter Egg Nog flavours. (Prairie Farms Dairy)

An Illinois-based dairy is making milk with flavours inspired by the popular chick-shaped marshmallow confection Peeps, including "Easter Egg Nog." 

And although the boxes for the marshmallow and chocolate marshmallow flavours boast that they're "reduced fat," the flavoured milk has three times the amount of sugar as unflavoured milk, nearly as much as pop. 

Cassidy Moody, a news producer for KSDK in St. Louis, found the milk yesterday morning at a local grocery store. 

This led to an on-air segment this morning, with anchors trying the beverage almost as a dare. 

While Moody described the chocolate marshmallow milk as "pretty good, actually," many on Twitter are using the hashtag #peepsmilk to take a pass. 

Some, however, seem interested in expanding the season for egg nog beyond the traditional yuletide. 

Would you try Peeps-flavoured milk? Would you like to see egg nog sold around Easter?