LeBron James teams with Warner Bros. for film and TV projects
Basketball icon partners with major studio to connect with fans through "meaningful stories"
LeBron James is setting his sights beyond the basketball court.
The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties.
Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday. James posted the news on Twitter, exclaiming "Let's Go!"
Let's Go! So excited <a href="https://twitter.com/hashtag/WarnerBrosXSpringhillEnt?src=hash">#WarnerBrosXSpringhillEnt</a> <a href="http://t.co/y097rySpTq">pic.twitter.com/y097rySpTq</a>
—@KingJamesJames says connecting with his fans and "telling meaningful stories" have always been his passion. He's the executive producer of the Starz show Survivor's Remorse, and also referenced his video project Uninterrupted as examples.
SpringHill Entertainment CEO Maverick Carter added that he wants the company to be a "leader in the original content-creating space."
The deal has also fuelled rumours that a sequel to the 1996 movie Space Jam could be on the table, this time starring James. The studio owns the rights and filed to renew the sports comedy's trademarks last month.
The original cult-classic featuring Michael Jordan and the cartoon cast of Looney Tunes grossed more than $230-million US worldwide.
Beyond his basketball and producing career, James also recently appeared as himself in the Judd Apatow/Amy Schumer comedy Trainwreck.
With files from CBC News