Beyoncé launches new athleisure line Ivy Park
Collaboration with Topshop to debut with 200 pieces ranging from $30-200 in price
Beyoncé took her next step towards pop culture world domination Thursday with the debut of Ivy Park, her new athleisure brand.
Vogue reports the collection, a collaboration between Beyoncé and Topshop owner Sir Philip Green, will include around 200 pieces and range in price from $30 to $200 US.
"Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport - no matter what your sporting ability of body shape," reads a promotional page on Topshop's website.
The Ivy Park promotional site also includes a two-minute trailer for the line starring and narrated by Beyoncé. One shot includes her carrying her daughter Blue Ivy — the clothing line's namesake — on her back, both of them decked out in Ivy Park gear.
The line is scheduled to go on sale April 14 at Nordstrom, Topshop and Net-a-Porter.
Beyoncé is in the middle of a promotional storm, riding industry hype for her upcoming album, despite the fact that it currently has no announced title or release date. She's on the cover of Elle Magazine this month, which teases a rare exclusive interview with the pop culture powerhouse.
