Route to be called 'Taylor Swift Way' when megastar comes to town

Call it Taylor's Toronto, at least for a month.

Toronto councillors have voted to temporarily mark a route through the downtown core with signs honouring megastar Taylor Swift when she brings her Eras tour to the city later this year.

A near-unanimous motion that passed Thursday designates a route from the Rogers Centre — where Swift will perform — to Nathan Phillips Square, where city hall is located, as "Taylor Swift Way" for the month of November.

It will be marked with sign toppers and the city will also install a sign at the Rogers Centre calling it "1 Taylor Swift Way" for the month.

Swift is scheduled to play six shows at Toronto's Rogers Centre across two weekends — from Nov. 14 to 16 and Nov. 21 to 23.

Toronto's general manager is also set to later report back on the "Swiftonomics" of the concerts, including revenue generated to the municipal, provincial and federal governments.

Coun. Jennifer McKelvie, who represents Scarborough-Rouge Park, said Rogers will pay for all of the signage of the temporary renaming and the signs will be donated to Toronto's Daily Bread Food Bank so that they can be auctioned off in support of the organization.

Coun. Josh Matlow, who represents Toronto-St. Paul's, was the sole councillor to vote against the motion.

"Matlow does not like her songs," speaker Frances Nunziata said after the vote.