Sudbury's Alexis Fuller wins $25,000 in services for business FashionCircle

Most teens might be more worried about what they're going to wear today than looking for people to invest in their company, but that's not the case for Sudbury's Alexis Fuller.

Fuller was one of the four finalists in Norcat's Innovation Mill Pitch 2015 event last week, and she won the people's choice award, which comes with $25,000 in services for her business idea.

The idea is a web based program called FashionCircle.

 "It's a place where users can go and share fashion purchases," she said.

Fuller said she and her friends frequently use social media, and said she was drawn to posts about fashion.

"Photos of someone's new shoes or an outfit they [have] on but it was kind of lost in all this content of the internet," she said.

"There's no one place that does this really well, where you can go and share your fashion purchases."

From there, Fuller came up with the idea for FashionCircle.

"When people share a purchase and someone else is redirected to that website through a link, FashionCircle [would be] responsible for that referral," she said.

Fuller said users post fashion purchases and if their followers click on the link to the store to purchase anyone on the businesses' website, FashionCircle would get about a four per cent commission.

Once the program is developed, Fuller said the next step will be marketing, and she said she plans to approach fashion bloggers to help promote the site

"There's fashion bloggers with millions of followers out there," she said.

When the program eventually gets online, if marketed correctly, Fuller anticipates she could make a lot of money.

Fuller estimates she needs about $50,000 to fully develop the program and get it out to market.

She will graduate from high school this spring, and plans to study business in her post-secondary education.

"There's no feeling I get, from the feeling I got from the pitch," she said.

"I was kind of nurtured with an entrepreneurial spirit. Most of my family, they're all entrepreneurs. "