Saskatoon First Nations entrepreneur gets in the ring
Former CBC Boom Box competitor competes in international business competition
Heather Abbey says she's ready to 'Get in the Ring'.
A First Nations entrepreneur based in Saskatchewan, Abbey runs a website where indigenous artists are able to sell their wares.
Now, she's been chosen by the Netherlands-based Erasmus Centre for Entrepreneurship to represent Canada in this year's 'Get in the Ring' competition.
The event, held in Kansas City, brings five start-up companies from Canada, Mexico and the U.S. together to impress a panel of judges.
Held in a boxing ring, competitors have only two minutes to make their case.
"We have to cover who and what our businesses are, how we make money, our target audience, and what makes us special," said Abbey.
Abbey believes she's got a good chance at winning the competition.
"You know, I have my strengths, I have my weaknesses, but I definitely have a unique company that I think could advance pretty far," she said.
The winner of this week's competition travels to Finland, to face off against start-ups from all around the world. The top prize in the competition is 1 million euros.