Saskatchewan

'Regina's homegrown superhero': Imax temporaily renamed after Deadpool character Wade Wilson

Fans gathered outside the Kramer Imax Theatre in Regina on Thursday afternoon to honour a hometown superhero with a knack for one-liners, kicking butt and getting into trouble — not necessarily in that order.

Ryan Reynolds's character claimed Regina as his hometown in 1st Deadpool flick

Three people stand with signs, balloons and a podium.
Science Centre CEO Sandy Baumgartner, left, Deadpool (2016) actor Style Dayne, centre, and Regina Mayor Sandra Mayers at the renaming ceremony for the Wade Wilson Imax Theatre. (Laura Sciarpelletti/CBC)

Fans gathered outside the Kramer Imax Theatre in Regina on Thursday afternoon to honour a hometown superhero with a knack for one-liners, kicking butt and getting into trouble — not necessarily in that order.

The theatre has been temporarily renamed after Canadian actor Ryan Reynolds's Deadpool character. It will be the Wade Wilson Imax Theatre for at least two weeks while it runs Reynolds's new flick Deadpool & Wolverine, the third film in Marvel's Deadpool series.

In the initial 2016 film, the character claims to be from Regina, Saskatchewan, and then follows up with an old joke — that it's the city "that rhymes with fun."

Since then there has been an effort to build a statue of the hyper-violent, raunchy, but beloved superhero in the city. So far, petitions have been unsuccessful.

Two men in Deadpool cosplay.
People in Deadpool cosplay took pictures with fans as Regina's Imax was temporarily renamed the Wade Wilson Imax Theatre. (Laura Sciarpelletti/CBC)

Science Centre CEO Sandy Baumgartner, who called Deadpool "Regina's homegrown superhero" in a recent news release, said Thursday that she is thrilled the theatre could pay homage to the Marvel character.

"It couldn't be possible without you, quite frankly," Baumgartner said to the crowd, which included many in Deadpool garb and cosplay.

"Our team is amazing and they went back and forth with Imax and Marvel and Disney to get approval to do this event. And they said yes, because of you."

Mayor Sandra Masters, a self-described massive fan of the Imax Theatre, said it's a lot of fun to have the theatre temporarily renamed. 

"It is awesome when our city gets mentioned in pop culture," she said. "More of this would be good. It's only fitting we pay homage to Wade Wilson, Deadpool, Ryan Reynolds … here in Regina, Saskatchewan. He's a bit unconventional, but so are we."

Ryan Reynolds dressed as Deadpool, looking surprised on the left, and Hugh Jackman dressed as Wolverine on the right, staring off-screen.
Deadpool & Wolverine is now in Regina theatres, one of which is now named after the film's main character. (Jay Maidment/20th Century Studios)

Rumours had been swirling in the lead up to the renaming event that Reynolds himself might make a surprise appearance.

He didn't. 

But Saskatchewan-born actor Style Dayne, who played "Jeremy the pizza guy" in the first Deadpool film, got a welcome worthy of a hero.

When asked about filming with Vancouver's Reynolds, Dayne said there was a great deal of improv on set. And the more improv, the more Reynolds figured out his character's hometown lore. 

"He knew that, you know, at his heart and at Wade Wilson's core, this is where he lives. Just like Masters said earlier, it's about building strong people, people that can take down their opponents," said Dayne.

Three women at a ribbbon cutting.
Mayor Masters cuts the ribbon for the temporary renaming of Regina Imax theatre. Showings of Deadpool & Wolverine begin Thursday evening. (Laura Sciarpelletti/CBC)

The ribbon cutting ceremony also featured a food truck serving "piping hot chimichangas," a meal commonly referenced by Deadpool.

Also at the event was a miniature statue of the character. The theatre will give away the statue to a lucky movie-goer. 

The first screening of Deadpool & Wolverine at the Wade Wilson Imax Theatre is set for Thursday evening. It will run there until at least Aug. 8.

ABOUT THE AUTHOR

Laura Sciarpelletti

Journalist & Radio Columnist

Laura is a journalist for CBC Saskatchewan. She is also the community reporter for CBC's virtual road trip series Land of Living Stories and host of the arts and culture radio column Queen City Scene Setter, which airs on CBC's The Morning Edition. Laura previously worked for CBC Vancouver. Some of her former work has appeared in the Globe and Mail, NYLON Magazine, VICE Canada and The Tyee. Laura specializes in human interest, arts and health care coverage. She holds a master of journalism degree from the University of British Columbia. Send Laura news tips at laura.sciarpelletti@cbc.ca