A sunken boat dream has left a bad taste in this Tim Hortons customer's mouth
Coffee chain says a 'technical error' led to emails saying customers had won boats
A St. John's woman says she won't be paying many more visits to Tim Hortons, after an email from the coffee chain led her to believe that she'd won a new boat — when she hadn't won anything at all.
"I go to Tim's quite a lot, seven days a week. I'm afraid now that's going to change to no days a week," Carol Evans told CBC News on Thursday.
Evans said she received an email from Tim Hortons on Wednesday afternoon while on a break from her work as an licensed practical nurse.
The email recapped the prizes she'd won in the annual Roll Up the Rim to Win contest, but there was one extra prize included — a brand new boat and trailer, valued at about $55,000.
Unfortunately, the excitement was over by the time she got home from work.
"I was just so excited, really excited. I thought I really won a boat and a trailer, $55,000 worth, and to find out at five to six, I had an email from them come in telling me it was a technical error," she said.
"I don't get my boat and I don't get my trailer."
Evans said her win was the talk of her co-workers.
"I work with about a hundred people in the run of a day, and more than that outside the OR, and everybody was so happy for me. They couldn't believe it, I finally won something in my life," she said.
"But to find out a few hours later I didn't, it was disappointing, very disappointing.… I cried, it was so sad."
Although she may not have taken it out on the water, Evans said winning would have meant a lot to her, like helping fund her retirement after more than five decades in nursing.
"I could have sold the boat and trailer and had some money, paid off some bills, probably could have, who knows, retired after 55 years of work," she said.
In an emailed statement to CBC News on Thursday, Tim Hortons said the message was meant to show what each customer won over the course of the contest — and the boat was included by mistake.
"We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history.
"Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message."
The company didn't disclose how many people across the country received the email, but CBC News spoke to another person in western Newfoundland who got it.
Others in Edmonton, Hamilton and Brampton, Ont., were also told they'd won the boat.
By Wednesday afternoon, a Facebook group had formed with more than 200 people expressing outrage about the mistake and threatening to file lawsuits.
Tim Hortons apologizes
Tim Hortons sent the affected customers a letter, telling them to disregard that winning email and that it was sent as a result of "technical errors."
"Unfortunately, some prizes that you did not win may have been included in the recap email you received. If this was the case, today's email does not mean that you won those prizes," the letter read.
"We apologize for the frustration this has caused and for not living up to our high standards."
It's a familiar story for Tim's, however, as last year, its app mistakenly informed users they'd won $10,000.
Evans said two years of big mistakes just isn't fair. She'd like to see Tim Hortons move away from the Roll Up to Win smartphone app and back to paper cups.
"It's not fair to the public who spend their hard-earned money to go into Tim's and buy their coffee every day, buy their lunch, and then think they won a prize and all of a sudden you learn, three hours later, you didn't win a prize, and it's not fair."
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