George Street Festival now 'probably the biggest tourist attraction in the province'

It's been an annual summer destination for Newfoundland and Labrador music lovers since 1984, and now organizers say it has likely eclipsed other attractions in the province in popularity.

The George Street Festival has become one of the province's premier outdoor events — and this year is no exception with a solid lineup and the promise of decent weather.

Brenda O'Reilly, co-owner of the YellowBelly Brewery and Public House and O'Reilly's Irish Newfoundland Pub, said organizers decided last year to add a seventh night, bringing the event to a full week of entertainment.

"I do know that that you can't get a hotel room right now, so that's fantastic," said O'Reilly, adding the festival is a boon for businesses along and near the city's legendary George Street strip. 

"The cabs are busy, the restaurants are busy," she said.

"It's probably the biggest tourist attraction we have in the province. It's a great lineup this year, it's very solid, great entertainment and a good cross of locals."

O'Reilly said the festival attracts thousands of visitors, many of whom build their vacations around it. 

"People look forward to it. If we can get the weather like we have today, weather is everything with an outdoor event," O'Reilly said.

"But it's iconic, the George Street Festival's been going on for such a long time. We can see tens of thousands of people throughout the whole week."

Mick Davis of local band The Novaks said the festival vibe is all about summertime.

"Well it's all about the audience, it's for them, and they're so excited. And that's what helps you put off a good show," Davis said.

"I was thinking about all the magic moments we've had, and it's funny, it's a street full of bars — they're open every night of the week — but still, it's different. It's the George Street Festival."

Click here for a complete list of this year's festival, which continues through Aug. 3.