NL·FIRST LISTEN

From cover bars to country stars: How Carolina East has owned 2018

In 2017, Carolina East said her goal for the next year was to win a MusicNL award. In 2018, she reached that goal and beyond.

Have a First Listen to Crossroads by Carolina East

Carolina East's new record, Crossroads, was released this year. (Garrett Barry/CBC)

In October 2017, Carolina East wrote a blog post stating her goal for 2018: To be on stage receiving a MusicNL award.

Almost one year later, to the day, East was on a stage in Twillingate, accepting the MusicNL award for Country Artist of the Year.

"I'm really lucky, really blessed," said East of all that's happened to her this year.

In addition to the MusicNL award, East was nominated for an East Coast Music Award and an Indigenous Music Award. She has toured across Canada, and her album, Crossroads, has become a critical and fan favourite.  

Years in the making

East would be the first to tell you that she is by no means an overnight success. She spent more than a decade performing in cover bands on George Street in St. John's, developing her voice and learning how to work a crowd.

She said she enjoyed her years singing on the St. John's entertainment strip, but it was a trip to the MusicNL conference in Bonavista in 2016 that inspired her to take her career to the next level.

I'm really lucky, really blessed.- Carolina East

East said Rob Wells, a Toronto-based producer, heard her sing at an open mic session in Bonavista and gave her some urgent advice.  

"He said, 'Listen, we have got to work together, your voice is something you don't come across often.'"

With help from a local private investor, East was able to record her debut album with Wells and his team in Toronto. With some touring and radio airplay, Crossroads came next.

2019 goals

East said her main goal for the year ahead is to work hard every day and inspire others through her music.  

"All I want to do is to let people know that even though the odds may be against you in one way or another, you are able to attain the goals you wish to obtain."

However, East has another bucket list item for 2019.

"My next goal is to get a Juno nomination."

Do you have a new album of music that Weekend AM should know about for First Listen? Email us wam@cbc.ca and tell us about it.

You can hear First Listen on Sundays on Weekend AM from 6 a.m. to 9 a.m. (5:30 a.m. to 8:30 a.m. in most of Labrador) on CBC Radio One.  

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ABOUT THE AUTHOR

Heather Barrett is the host and producer of Weekend AM on CBC Radio One in Newfoundland and Labrador.