CBC Newfoundland and Labrador comes to YouTube
Let's start with the question: Why is CBC Newfoundland and Labrador launching a YouTube channel?
The simple answer is that YouTube is the fastest growing broadcast platform in the world with over a billion views a day.
Almost a third of all people on the internet are watching content on YouTube and many are doing so on their mobile phones.
In fact, the mobile phone is the new TV, and we have to put our locally produced, award-winning journalism in front of that audience.
They are savvy media consumers and they're more likely to share our stories. If they're not on their phones, they're probably watching a smart TV.
With CBC NL video uploaded daily to YouTube, people can find our stories and watch us in the comfort of their living rooms.
The YouTube launch does not mean we are getting out of broadcast TV; it actually means we will be making more "TV."
Here & Now and Land & Sea are wildly successful programs and we will not mess with that formula. In fact, YouTube gives us the opportunity to reignite archival Land & Sea programs and other series from our CBC NL archives.
New and old
CBC NL will also be making new content for the YouTube channel. We'll be experimenting with new shows and formats, introducing you to new characters and new ideas.
For the launch, we're leaning to the fun side: Chris Andrews' Trad Cab is a new belly laugh of a show.
Zach Goudie will introduce us to the Newfoundland and Labradorians who are international YouTube stars.
Heather Power navigates the modern world of romance with "Tinder in a Tiny Town", Barry Parsons of Rock Recipes and wine expert David Gosine will appear, we'll have a daily 60-second mobile weathercast with Ryan Snoddon, and much more.
On the serious side, we'll bring you breaking news video, CBC stories that have won awards, news series exploring important social issues and longer form video storytelling.
You can find the channel here. Hit the red subscribe button in the top right hand corner. Tell us what you think. Tell us what you want.
After all, this is CBC Newfoundland and Labrador and it belongs to you.
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