Montreal

This Quebec water tower got a spooky makeover just in time for Halloween

This past week, smiling and glaring pumpkin cartoons have gazed down on the suburbs of Sherbrooke, Que., as part of a project to beautify the municipality and create an event for families.

Eastern Townships production company created display powered by 2 projectors

A smirking cartoon of a pumpkin projected on a watertower
The water tower display changes from a visual of a smiley pumpkin to a creepy pumpkin at 8 p.m. (Mon Rock Forest - Deauville/Mokaframe/Facebook)

A 58-year-old water tower in Quebec's Eastern Townships received a makeover this week with the help of two projectors, a film director and a month of work.

Sébastien Croteau climbed onto the roof of the neighbouring building to set up the light display on Monday night. He only had 15 minutes until go-time.

"It's creation, it's technical and also it's physical," said Croteau with a chuckle.

"We have to wait [until] nightfall and be ready to project in 10 to 15 minutes, so I have to practise in my studio on a dummy projection."

As the sun sets, starting at 6 p.m. and until 10 p.m. every night this week including Halloween, the top of the tower lights up bright orange as a projection of a smiling — or sometimes scowling — cartoon pumpkin gazes down on the suburbs of Sherbrooke.

"Even for me, it's huge," said Croteau.

"I had to combine the strength of two projectors to achieve it … to find a way to make a projection that was bright enough and contrast enough for people to see it from a far distance."

A projection on a watertower displays a smiling pumpkin
The smiling projection can be seen kilometres away from the water tower in Sherbrooke, Que. (Mon Rock Forest - Deauville/Mokaframe/Facebook)

Croteau, with the production company L'inconnu dans le noir, says these kinds of projects beautify municipalities with simple seasonal installations.

Although his background is in frame-by-frame film animation, for this project Croteau opted to have one solid graphic to ensure drivers on busy nearby intersections won't be distracted.

When the clock strikes 8 p.m., the smiling, skeletal pumpkin changes into one with a menacing grin to thrill those with later bedtimes.

Croteau says he wants to make this kind of art more accessible.

Two projectors positioned underneath a white tarp
Sébastien Croteau positioned the projectors underneath a tarp on a nearby roof. (Submitted by Sébastien Croteau)

"We work to create projects and technology that democratizes [projections] so it's not too expensive for a little community," said Croteau.

At bigger production companies, he says these sorts of projects can cost millions of dollars.

Éric Gauthier, a commercial development adviser with Entreprendre Sherbrooke, a business management consultant firm, called up Croteau to enlist his help with the project. He says the $4,000 invested in the project was worth it and was funded by local businesses and the city.

"It's really an event that brings people together," he said.

The results can be seen from Bourque Boulevard. He says it's created a "big event" for the city.

The sun sets in the suburbs. In the front of the frame is a white watertower.
The tower has overlooked the outskirts of Sherbrooke since its installation in 1966. (Mon Rock Forest - Deauville/Mokaframe/Facebook)

"I think Halloween is the best way to just keep your childish spirit," said Gauthier.

"We're doing that obviously for the children, but, you know, some adults who [also] just love the Halloween thing."

On Tuesday night he says he saw families driving to the tower to take selfies. He hopes to bring the project back for other holidays.

"We kind of have a little buzz right now," said Croteau, who hopes to work on other projects for the city in the future.

"I went back yesterday just to be sure that the projections start at the right time and everything. And I was still amazed by the size."

ABOUT THE AUTHOR

Rachel Watts

CBC journalist

Rachel Watts is a journalist with CBC News in Quebec City. Originally from Montreal, she enjoys covering stories in the province of Quebec. You can reach her at rachel.watts@cbc.ca.