Montreal·Audio

SAQ employees say they're being pressured to up sales

Is the aim to push more alcohol or better educate customers? A SAQ sales program is raising questions with workers.
The name of the SAQ'a program, known as the 4A+ in French, stands for: Welcome, Approach, Advice and 'See you next time.' (Radio-Canada)

For more than a year now, Quebec's liquor board has been asking its employees to take part in a new sales program.

Workers say the goal is to sell a lot more alcohol to people. The SAQ denies that, saying the program is set up to simply help customers in their shopping.

Daybreak's Joanne Vrakas looked into the SAQ's "4A+" program.