Quebec health group wants government to oversee energy drink advertising
Organization says children, teens more vulnerable to health risks associated with drinks high in caffeine
The Quebec Association for Public Health (ASPQ) is calling on provincial and federal governments to regulate marketing and advertising when it comes to energy drinks.
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The organization claims that the government should oversee the advertising of energy drinks, which are high in sugar and caffeine, in order to protect children and adolescents, who are particularly fond of them, from various health risks.
Émilie Dansereau-Trahan, a manager for the association, said high levels of caffeine are linked to headaches, sleeping problems and behavioural issues.
Companies target young people in their advertising by linking energy drinks to invincibility, extreme sports and an adventurous lifestyle, according to Dansereau-Trahan.
About 80 municipalities in Quebec have adopted resolutions prohibiting the sale of energy drinks within local establishments.
Translated from la Presse Canadienne