Metro Winnipeg, a free daily newspaper, hit the streets on Monday.
CBC News ·
Jessy Ardern hands out the first edition of Metro Winnipeg at the intersection of Portage Avenue and Spence Street. (Darren Bernhardt/CBC)
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Metro Winnipeg publisher Steve Shrout poses by one of the new daily's boxes near Portage Avenue and Main Street. (Bert Savard/CBC)
Metro Winnipeg, a free daily newspaper, hit the streets on Monday.
Morning commuters were greeted Monday by Metro employees handing out editions of the new daily paper in Winnipeg. (Darren Bernhardt/CBC)
Steve Shrout, publisher of Metro Winnipeg, said 40,000 copies will be distributed daily and target a core readership of YAMS (youthful, active metropolitan residents), a demographic of adults aged 18 to 49.
He said the paper, about 25 pages, is trying to be different from traditional dailies by bringing "a fresh urban perspective … for news reporting.
"And I think they're going to enjoy the fact that it's not a very long read and they can just get caught up with their news and get onto their day quickly."
Metro Canada, which already publishes editions in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver, is a joint venture between Metro International and Torstar Corporation.
