Calgary

Mind your manners, says Calgary Transit

Calgary Transit is targeting the bad manners of some riders with its ad campaign featuring a lounge lizard and other animal characters.

Billboard campaign underway in Calgary to teach proper etiquette

The "lounge lizard" is one of the animals to be featured in Calgary Transit's new courtesy ad campaign. (Kyle Bakx/CBC)

Calgary Transit is targeting the bad manners of some riders with its ad campaign featuring a lounge lizard and other animal characters.

Every two months a different billboard advertisement will be placed on C-trains and buses to focus on a particular bad habit that could impact other riders.

"Not getting up when someone needs the seat is the worst thing," said transit user Laura Marik.

It's one of the habits that Calgary Transit wants to curb, said director Doug Morgan.

"This is one of those things, it's like a pebble in your shoe, you're always feeling it and it's important to us that we take away those small irritants to riding transit," he said.

High on the list of offences is playing personal audio devices too loud, but Laura Marik said that is not always a problem for her.

"I find the phone talkers quite entertaining actually."

The ad campaign will run for one year.