B.C. wineries allowed to sell directly to Alberta consumers again

British Columbia wineries can sell their products directly to Alberta consumers again, months after an interprovincial deal was announced between the two provinces last summer. 

The process allows Albertans to order wine from more than 300 B.C. wineries in exchange for the Alberta government getting its share of applicable taxes.

The agreement will run for one year, after which it will be evaluated for effectiveness. 

It follows an impasse that began last January when Alberta Gaming, Liquor and Cannabis — the agency that regulates the sale of liquor in the province — announced it would no longer stock wine in Alberta stores from B.C. producers that were bypassing it to sell directly to Albertans.

At the time, the agency said those offering direct-to-consumer shipping were sidestepping Alberta laws and siphoning money from its general revenue fund.

Wine Growers B.C. said in a news release that it has long advocated for free trade between provinces — especially with Alberta. 

"This is a significant milestone for the Canadian wine industry, one we hope can serve as a model across the country," board chair Paul Sawler said.

Premier David Eby said in a statement that the new direct-to-consumer program is "a win" for wineries and communities that rely on the industry. 

"By working collaboratively with Alberta, we're supporting economic growth and strengthening ties between our provinces," Eby says in the release. 

Wine Growers B.C. said British Columbia's wine industry generates about $3.75 billion a year and employs 14,000 full-time workers.