Business

Square stock jumps 50% after IPO puts low price on stock

Shares of Square, a mobile credit card processor founded by Twitter CEO Jack Dorsey, jumped 50 per cent in their first day of trading on U.S. markets.

Jack Dorsey's startup helps small and medium-sized businesses accept payment by phone

Square CEO Jack Dorsey, foreground, is shown outside the New York Stock Exchange before the launch of Square. (Richard Drew/Associated Press)

Shares of Square, a mobile credit card processor founded by Twitter CEO Jack Dorsey, jumped 50 per cent in their first day of trading on U.S. markets.

The big jump followed a very low IPO pricing for the company of $9 a share, after institutional investors failed to buy in.

At one point the stock spiked to $14.70 US before falling back to $13.01 at the close. Analysts had expected the stock to be priced in the $11-13 range for the IPO.

The surge reflect interest from retail investors in the startup, which makes a a tiny, plastic device that turns any smartphone into a credit card reader.

Square's market is small and medium-sized businesses, but its growth strategy depends on selling those customers on future services such as payroll processing. Square has a Canadian office in Kitchener-Waterloo and has been offered here since 2012.

Institutional investors were wary because Square had never made a profit and faces big competition from U.S. banks and fintech companies as well as Apple Pay. Dorsey's decision to accept the role of CEO of Twitter also cast doubt on the company's future, because his attention will be divided.

They're losing their taste for tech-related start-ups, as companies such as Twitter, LinkedIn and Yelp have failed to produce stock windfalls after recent listings.

Square was not the only startup launching an IPO today. Match, the dating services company that runs Tinder, priced its shares at $12, the low end of its expected range.

On Thursday, Match stock rose by $2.76 to $14.76 US at the close.