Facebook warns again on ad growth, shares dip from high
Ad revenue warning appears to outweigh Facebook's surging quarterly profit and revenue
Facebook Inc. shares dipped from a record high on Wednesday after the world's biggest online social network warned investors once again that its advertising revenue growth would likely come down from current high levels.
The warning appeared to outweigh Facebook's surging quarterly profit and revenue, fuelled by growth in its mobile ad business, which is still not showing much sign of slowing down as the company nears the five-year anniversary of its initial public offering.
Chief executive Mark Zuckerberg said in a statement it was a "good start to 2017."
Facebook's shares fell 2.7 per cent in after-hours trading to $147.60 US. They had closed at an all-time high of $153.60 US on Tuesday.
Chief financial officer David Wehner said on a conference call after the earnings announcement that the company expects its ad revenue growth to come down significantly over the rest of 2017, repeating prior company warnings that it is hitting a limit in "ad load," or the number of ads it can squeeze onto users' pages before upsetting them.
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Facebook said quarterly profit rose 76.6 per cent year-over year to $3.06 billion US and total revenue went up 49 per cent to $8.03 billion US.
The company caused some brief confusion on Wall Street by only issuing numbers conforming to Generally Accepted Accounting Principles (GAAP) without warning. Previously it also issued non-GAAP numbers, which it had said provided greater transparency and were closely watched by investors and analysts.
The social media giant is expected to generate $31.94 billion US in mobile ad revenue globally in 2017, up 42.1 per cent from a year earlier, according to research firm eMarketer.
That would give Facebook a 22.6 per cent share of the worldwide mobile ad market, with archrival Google of Alphabet Inc projected to be the leader with a 35.1 per cent share, according to eMarketer.
Facebook continued its march toward the 2 billion user threshold, saying it had some 1.94 billion people using its service monthly as of March 31. That was up 17 per cent from a year earlier.
Analysts on average had expected monthly active users of 1.91 billion, according to financial data and analytics firm FactSet.
Net income attributable to Facebook shareholders rose to $3.06 billion US, or $1.04 per share, in the first quarter from $1.73 billion US, or 60 cents per share, a year earlier.
Mobile ad revenue accounted for about 85 per cent of the company's total advertising revenue of $7.86 billion US in the first quarter ended March 31, compared with about 82 per cent a year earlier.
Analysts on average had expected total ad revenue of $7.68 billion US, according to FactSet.
Earlier in the day, Zuckerberg said the company would add 3,000 people over the next year to monitor and remove murders, suicides and other inappropriate material from its network, which have become a threat to Facebook's valuable public image.