Facebook looks to India, Africa, Asia for growth, says VP
'The next billion [users] are coming on mobile' social media executive says
Facebook's VP of global marketing solutions Carolyn Everson discusses allegations of anti-conservative, fighting complacency and the what the company will look like in 10 years in an exclusive interview with Peter Armstrong, host of CBC News Network's The Exchange.
Everson said the company is looking to India, Africa and southeast Asia to grow traffic.
"The next billion [users] are coming on mobile," she said. "They're going to skip the desktop."
To get those next users, Facebook is potentially launching a satellite for sub-Saharan Africa this year to promote connectivity, she said.
Bias allegations
The company hit the headlines recently amid allegations of anti-conservative bias, prompting company founder Mark Zuckerberg to host a meeting with leading conservatives figures.
Everson said Facebook investigated the allegations and found zero evidence of anti-conservative bias, but said they're taking steps to ensure they don't have issues in the future.
Asked if Facebook views itself as a media company she said it is a platform company that allows other firms to reach a "large, diverse consumer base."
Watch the second half of our interview with Carolyn Everson in the video below:
