Disney hopes Wall Street bets on new global streaming service

Walt Disney Co. unveiled details of a family-friendly streaming service on Thursday with TV shows and movies from some of the world's most popular entertainment franchises in a bid to challenge the digital dominance of Netflix.

Disney says its new streaming service, Disney Plus, will cost $6.99 US per month when it launches in the U.S. on Nov. 12.

That's cheaper than rival Netflix, which charges $13 per month for its most popular streaming plan. But the Disney service has a narrower focus on family-friendly shows and movies.

In addition to Disney films and TV shows, it will feature programming from the Marvel superhero universe, the Star Wars galaxy, Toy Story creator Pixar animation and the National Geographic channel.

Disney kicked off its presentation to Wall Street analysts at its Burbank, Calif., headquarters on Thursday with a video that demonstrated the breadth of its portfolio, showing clips from dozens of classic TV shows and movies from Frozen and The Lion King to Avatar and The Sound of Music.

The company said it has struck deals with Roku Inc and Sony Corp to distribute Disney Plus on streaming devices and console gaming systems and expects it to be widely available on smart televisions, tablets, and other outlets by launch.

Executives said they see opportunities to take its ESPN+ sport streaming video service to Latin America and are looking into international expansion of its Hulu streaming video business, which offers movies and shows targeted to adults.

The entertainment giant is trying to transform itself from a cable television powerhouse into a leader of streaming media. Chief Executive Bob Iger in February called streaming the company's "No. 1 priority."

The race for cord-cutters' cash

Wall Street has pinned high hopes on the new service, which analysts expect would cost about $7.50 US monthly and lure about 7.2 million U.S. subscribers in 2020 and 13.66 million by 2021, according to a poll of analysts conducted by Reuters.

The digital push is Disney's response to cord-cutting, the dropping of cable service that has hit its ESPN sports network and other channels, and the rise of Netflix Inc. The Silicon Valley upstart has amassed 139 million customers worldwide since it began streaming 12 years ago.

The Mouse House, as Disney is known, will join the market at a time when audiences are facing a host of choices, and monthly bills, for digital entertainment. Apple Inc., AT&T Inc.'s WarnerMedia and others plan new streaming services.

To bolster its potential digital portfolio, Disney recently purchased film and TV assets from Rupert Murdoch's 21st Century Fox and gained prized properties such as Avatar.

In a January regulatory filing, Disney reported losses of more than $1 billion for streaming-related investments in Hulu and technology company BAMtech.

Disney had been supplying new movies such as Black Panther and Beauty and the Beast to Netflix after their runs in theaters but ended that arrangement this year to feed its own streaming ambitions. The company estimated it is foregoing $150 million in licensing revenue this fiscal year by saving programming for its own platforms.

The Disney+ programming will draw in part from Disney's deep library of classic family films. It also will include exclusive original content such as a live-action Star Wars series called The Mandalorian, a show focused on Marvel movie villain Loki, and animated Monsters at Work, inspired by hit Pixar movie Monsters Inc.

Some new Disney movies, such as a Lady and the Tramp remake, will go directly to the Disney+ app. Other new releases will appear on Disney+ after their run in theaters, executives have said.