Golf

Record purse at U.S. Women's Open grows to $12M US after USGA gets new sponsor

The U.S. Women's Open, already the largest purse in women's golf, is getting a boost to $12 million US under a new corporate partnership with Ally Financial.

Deal makes Ally Financial presenting sponsor of the LPGA major

A female golfer wearing a gold medal around her neck smiles while hoisting a trophy with both hands as smiling people applaud behind her.
American golfer Allisen Corpuz hoists the trophy after winning the 2023 U.S. Women's Open for a record payout in Pebble Beach, Calif., on July 9. (Darron Cummings/The Associated Press)

The U.S. Women's Open, already the largest purse in women's golf, is getting a boost to $12 million US under a new corporate partnership with Ally Financial.

The deal makes Ally the presenting sponsor of the U.S. Women's Open and the official retail banking partner of the United States Golf Association (USGA) and the men's and women's Opens it runs.

"Partnering with Ally allows us to not only continue elevating the U.S. Women's Open, but to also further our commitment to the future of the game via our U.S. National Development Program," said Mike Whan, the CEO of the USGA. "Ally has established itself as a force in sports, with a passion for equity across the industry. Its brand values and actions align perfectly with ours, and I can't wait to see what we are able to do together."

Ally also signed a sponsorship deal with Lilia Vu, a two-time major champion last year and the LPGA player of the year.

Ally already is a title sponsor for a PGA Tour Champions event at Warwick Hills in Michigan.

The U.S. Women's Open made the first big spike in women's golf by raising its purse to $10 million in 2022, with ProMedica as a presenting sponsor. That deal ended, and the USGA now has Ally as a partner.

The Women's Open was held last year at Pebble Beach for the first time. It will be at Lancaster Country Club in Pennsylvania this year, and future venues include Riviera and Oakmont.

Stephanie Marciano, the head of sports marketing at Ally, described golf as being on a "meteoric rise" with an increasingly diverse fan base.

"The USGA is best-in-class and presented us a powerful opportunity to positively impact both the women's and men's game, as well as engage a new group of sports fans across the country," Marciano said.

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