The algorithm that knows you better than your friends
Researchers have developed an algorithm that gives you a psychological reading based on your Facebook likes — a reading so accurate, they claim, it knows you better than your closest friends. Contributor Lily Ames puts the algorithm to the test.
Researchers at the University of Cambridge have developed an algorithm that gives you a psychological reading based on your Facebook likes — a reading so accurate, they claim, it knows you better than your closest friends. Spark contributor Lily Ames puts the algorithm to the test.