Does the smell of CK One take you back? How the pandemic has ramped up nostalgia marketing
The trend to look back has kicked into high gear during the pandemic, and it means big sales for businesses tapping into the zeitgeist of yesteryear. Is there a downside?
CK One. Punky Brewster. Pokemon cards. Sega Genesis. A few among thousands of retro flashback products back on the market to try and tap into the power of nostalgia.
- The Cost of Living ❤s money — how it makes (or breaks) us.
Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT).
We also repeat the following Tuesday at 11:30 a.m. in most provinces.
The trend to look back has kicked into high gear during the pandemic, and it means big sales for businesses tapping into the zeitgeist of yesteryear.
But there's a downside to too much nostalgia — a concept that actually grew out of a medical diagnosis!
Producer Tracy Fuller asks — what's so bad about our collective yearning for the "before times?"
Click "listen" at the top of the page to hear this segment, or download the Cost of Living podcast.