Latest from Éric Blais
Opinion
How U.S. political advertising, social media strategy could shape Canada's next federal election campaigns
For a sign of what may be in store for Canadian voters if there's an election call during the pandemic, look south of the border, writes Éric Blais.
Opinion
Erin O'Toole needs to quickly define the new Conservative brand, or Liberals will do it for him
Unless the Conservatives adopt a bold approach to branding and communications, history will likely repeat itself and O'Toole could suffer a similar fate to Scheer in the next federal election, writes Eric Blais.
Opinion
6 ways the Conservatives could shake things up to widen their political appeal
If ever there was a time the Conservatives should avoid doing the same thing while expecting a different outcome, this would be it, writes Éric Blais.
Analysis
Negative ads may have spurred voter engagement
Éric Blais writes that the 2015 federal election campaign may provide further evidence that negative campaign ads do not negatively affect voter turnout.