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Kerry K. Taylor

Kerry K. Taylor is a financial journalist and creator of Squawkfox.com. She is an author, speaker and contributor to CBC's On The Money.

Latest from Kerry K. Taylor

Opinion

Canadians should be wary of loyalty programs — not enticed by them

The true value of any loyalty program lies in its ability to drive changes in consumer behaviour. Make no mistake, you are being programmed to shop, spend and redeem on the retailer's schedule.
Opinion