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Terry O'Reilly

Host 'Under the Influence'

The award-wining host of the radio series "The age of persuasion," Terry O'Reilly has been in the advertising and marketing business for over 30 years, and worked in some of the most creative shops in Canada. His new series is called "Under the influence," and can be heard on CBC Radio One.

    Latest from Terry O'Reilly

    Does the internet age mean the end for radio?

    Marketing guru Terry O'Reilly says don't count radio out, even in this all digital internet age. Radio is still the voice in your ear.
    Business

    Sochi Olympics on lookout for ambush marketing

    The International Olympics Committee rapped the knuckles of one "ambush" advertiser who is not an official sponsor. But as marketing guru Terry O'Reilly of CBC Radio's "Under the Influence" says, consumers view the one-upmanship as just another spectator sport.
    Business

    The ever-increasing cost of being an Olympic sponsor

    Top sponsers pay over $100 million to be an Olympic "partner," and that price will only rise as the Games become ever more of a spectacle, says Terry O'Reilly, host of CBC Radio's marketing show "Under the Influence."
    Business