CBC, Canadian Paralympic Committee announce partnership renewal
Extended broadcast rights begin with 2018 Games in South Korea
CBC/Radio-Canada and the Canadian Paralympic Committee announced Wednesday their first-ever multi-Games partnership renewal that will see the national public broadcaster remain Canada's Paralympic Network through the Tokyo 2020 Paralympic Games.
The extended partnership begins with CBC/Radio-Canada's coverage of the 2018 Paralympic Winter Games, March 9-18, 2018.
"We are proud to further our commitment to provide audiences in Canada with even greater access to Canada's athletes and their sports through this unprecedented partnership with the Canadian Paralympic Committee," said Greg Stremlaw, executive director, general manager, Olympics and chef de mission for CBC Sports.
"As Canada's Paralympic Network, we are dedicated to strengthening the connection between Canadians and the para sport community through world-class storytelling and increased levels of coverage of events like the Paralympic Games."
The Canadian Paralympic Committee believes that Canadians will embrace the chance to follow their team.
"We are thrilled to be able to lead the delivery of the most comprehensive coverage ever in Canada for a Paralympic Games," said Martin Richard, executive director, Communications and Brand, Canadian Paralympic Committee.
"We are thankful to CBC/Radio Canada and our other media and corporate partners for investing in growing the awareness of the Paralympic brand through broadcast and digital media. We anticipate that Canadians will enthusiastically embrace the opportunity to follow their team on television and online."
CBC/Radio-Canada played a leading role in the Canadian Paralympic Broadcast Media Consortium that was honoured earlier this year by the International Paralympic Committee with the Paralympic Media Award for extraordinary broadcast coverage.
The award recognizes the TV or radio broadcaster that presented the highest quality and most dynamic coverage of the Rio 2016 Paralympic Games. The award-winning consortium was assembled by the Canadian Paralympic Committee.