PWHL

In a process nearly a year in the making, the Professional Women's Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season. Women's sports and marketing experts say what's important is that the teams now have proper identities — and that more jerseys and other merch will follow. 

Toronto’s PWHL team has a new name, a new logo and a new home heading into the 2024-2025 season — and the league’s reigning MVP is hoping for big things as the newly crowned Sceptres prepare to hit the ice again.

The capital's professional women's hockey team wants to make a power-packed impact on the city and league through its new name, the Ottawa Charge.