Swimming body FINA rebrands as World Aquatics in 2023
More than 70% of FINA athletes want name change
FINA, the federation which has run international swimming competitions for more than a century, is rebranding itself as World Aquatics ahead of the next Olympics in Paris in 2024 after a vote Monday.
That means leaving behind the French-language name of Federation Internationale de Natation — International Swimming Federation. World Aquatics says the new brand is more inclusive of events such as diving, water polo and artistic swimming, all of which are overseen by the federation.
"More than 70% of the athletes that we have spoken with have said that they would like us to change FINA's name. Many of them could not even tell us what the letters in FINA stand for," World Aquatics president Husain Al-Musallam said.
FINA has become World Aquatics, for a new era of aquatics excellence.<br>A new name, logo and brand - Check it out 🙂 <a href="https://twitter.com/hashtag/WorldAquatics?src=hash&ref_src=twsrc%5Etfw">#WorldAquatics</a> <a href="https://t.co/o82KQgf2Me">pic.twitter.com/o82KQgf2Me</a>
—@WorldAquaticsThe new name will be phased in gradually in 2023 before the World Aquatics Championships in Fukuoka, Japan, in July.
In track and field, the International Association of Athletics Federations rebranded as World Athletics in 2019. The former Federation Internationale des Societes d'Aviron is now known as World Rowing and the International Rugby Board became World Rugby.
