Kraken's Jessica Campbell comfortable as trailblazer: 'I'm part of something a lot bigger'
1st woman to hold an on-bench role as assistant or associate coach in NHL history
Jessica Campbell stood behind the visiting team's bench watching that night's opponent in warm-up.
The Seattle Kraken assistant coach was focused on the Dallas Stars' line rushes and defence pairs when she noticed a young girl in the stands.
"Just so excited," Campbell recalled of the face looking back through the glass. "I locked eyes with her in that moment; it hit me that I'm looking at her and she can now see what she can become.
"I never had that."
The 32-year-old is the first woman to hold an on-the-bench role as an assistant or associate coach in NHL history after getting hired in July following two seasons with Seattle's top minor-league affiliate.
"Starting to really get to know the group and the team, them getting to know me," she said. "The demands of the schedule, the vigorous push through it all, it's just managing all that."
It's also about managing the attention as a trailblazer.
Campbell held a media availability with Montreal reporters Monday ahead of her first NHL game in Canada before doing the same Wednesday at the Kraken's hotel in Toronto.
"As I go through these moments, I don't take it lightly, the path that I'm on and charting," said the product of Rocanville, Sask. "But I think there's so much to this schedule, to this job, that I can't take any moment for granted. I never do."
WATCH | Campbell tells The National's Ian Hanomansing about her path to the top of hockey:
Campbell, who played U.S. college hockey at Cornell University, professionally in the now-defunct Canadian Women's Hockey League and with the national team, had one of those moments Tuesday before Seattle walloped Montreal 8-2.
She grew up cheering for the Canadiens and wore that iconic red, white and blue jersey — her mother, Monique, taught her how to skate — on those frigid outdoor prairie ponds in southeastern Saskatchewan.
"I played one game at the Bell Centre at the very end of my career in the CWHL and went to the Habs game right after with my parents," she said. "It was just a full circle moment where I really felt all the emotions of what this journey has been."
Power skating consultant
Campbell, who played boys hockey into her teens, has risen through the game at a lightning-quick pace.
After retiring as a player and doing a coaching stint in Sweden, she started work as a power skating consultant in Kelowna, B.C., when the COVID-19 pandemic hit.
WATCH | Campbell never dreamed of being part of the NHL:
That massive, worldwide wrinkle turned into a positive on the professional side when NHL players in the area needed ice time as the league prepared for its restart in the summer of 2020.
Brent Seabrook, who was working his way back from injury, along with Shea Weber, Luke Schenn, and Andrew Ladd, were among the elite talents eventually under her tutelage.Those sessions in the Okanagan Valley got her thinking there was a path to the NHL.
Those sessions in the Okanagan Valley got her thinking there was a path to the NHL.
"I proved it to myself on my own as they showed up and paid for my services," Campbell said. "They gave me the permission to believe in this dream because I didn't see it was possible.
"They allowed me to see that it was possible."
Her power skating reputation subsequently landed her an assistant coaching role with Germany at the 2022 men's world championship.
They've been great, very respectful. ... They're very familiar now with how I operate.— Jessica Campbell on the Kraken player group
Seattle then hired Campbell, who also figure skated on the CBC's Battle of the Blades in 2020 and finished second with partner Asher Hill, to work alongside Stanley Cup winner Dan Bylsma with the Kraken's American Hockey League team the same year.
And when Bylsma was promoted to Seattle's top job in May, she packed up and followed just over a month later.
"They've been great, very respectful," Campbell said of the players' reception. "I'm potentially more different to them than they are to me; they're very familiar now with how I operate. I believe I'm a very approachable person and compassionate."
Her style is shaped by coaches she appreciated as a player, and those she didn't.
"The power of positivity is real," Campbell said. "Even the top players, sometimes they don't even know how good they are. You give affirmations to certain players and they go out and they just get rolling even more.
Captured 2015 world silver as player
"Care about them as human beings, get to know them, how they tick, how they operate."
Campbell, who won silver for Canada at the 2015 women's worlds and captained the 2010 under-18 team to gold, has also been keen to chart her path behind the bench.
"Good mentors and coaches and asked a lot of questions," she said. "But I've focused on my own coaching style, my method, my approach, and that's what's given me the confidence and the conviction at this level."
A level where Campbell knows she belongs.
"Focus on my work and hope that success or that impact's a good one, and it can only lead to good for others," she said. "It keeps me grounded and it puts a lot of meaning into the work that I do.
"I'm part of something a lot bigger than myself."
