'March Madness' trademark latest divide between men's, women's tournaments

Looking around the basketball facilities hosting women's NCAA Tournament games there are no signs of March Madness.

At least not the iconic trademark "March Madness" that the NCAA uses to promote games this month.

It's not on the courts, which say "NCAA Women's Basketball" or feature the names and logos of the host teams.

"I didn't realize that was an NCAA thing, but I certainly think that's something that needs to be discussed and changed," UConn's acting head coach Chris Dailey said Monday when asked about March Madness.

"I think it looks a little embarrassing on the court when you see `Women's Basketball' and nothing connected to March Madness. There are women playing, so clearly it's women's basketball. I think everyone can get that. So, I think that certainly it's something that needs to be discussed."

When asked about the absent trademark, the NCAA said in statement it will continue listening to the expectations of members and women's basketball leadership while considering relations with "valued broadcast partners."

"We are committed to working with all constituents to determine the best way forward for women's basketball including the use of March Madness logos if desired," the NCAA added in its statement.

Growing list of differences

It is another in a list of differences between the tournaments and became a topic of discussion after the Wall Street Journal reported Monday the NCAA's trademark registrations for the phrase "March Madness" allow the organization to use it for both the men's and women's tournaments.

But NCAA doesn't use them for both, at least not in same way. The attention being given the growing list of differences has caught the attention of administrators outside NCAA headquarters.

"There is a general concern among commissioners we need to do better by women's basketball," said Rich Ensor, commissioner of the Metro Atlantic Athletic Conference and chair of the college commissioners association, which makes recommendations to the NCAA on various topics. "We'll be discussing it further with the NCAA leadership team in the very near future."

South Carolina coach Dawn Staley said everyone must keep speaking up about the disparities and that the NCAA needs to investigate itself regarding the differences.

"Somebody needs to be held responsible, I don't know who," Staley said. "But the investigative work needs to be done to see where things have fallen short."

Tennessee coach Kellie Harper just uses the term March Madness because she said that's what this is for women — just like it is for the men.

"We're in the middle of March Madness and to watch the games being played today and in the next couple weeks, you have to use that term," Harper said. "It's what we're doing right now. It just makes sense."