Mark Schatzker: Flavourless food leads to unhealthy cravings
♦ ♦ ♦ 8 Quick Facts on Food & Flavour by Mark Schatzker ♦ ♦ ♦
Take the Dorito for example. Sometimes just thinking of eating one can make your mouth water ...maybe you're even reaching for a bag of chips right now. But that bold, bright techicolour taste is being called out in a new book.
A lot has been made about the way processed food manufacturers engineer the right combinations of salt, sugar, and fat in junk food... and our next guest argues that the highly designed nature of those foods has a great deal to do with why you can't just have one... AND why obesity is a defining health issue of our time.
Mark Schatzker is the author of "The Dorito Effect: The Surprising New Truth About Food and Flavour." He spoke with Anna Maria Tremonti in May of this year, from New York.
What flavour can you not get enough of? Are you a victim of the Dorito Effect? Let us know!
Tweet us @TheCurrentCBC. Find us on Facebook. Or email us through our website.
This segment was produced by The Current's Shannon Higgins.
RELATED LINKS
♦ Our approach to food is killing its flavour - Mark Schatzker, The Globe & Mail
♦ Mark Schatzker's persuasive argument for better-tasting food - National Post
♦ Why chicken doesn't taste like chicken - Mark Schatzker, New York Post
♦ How Flavor Drives Nutrition - Mark Schatzker, The Wall Street Journal
Americans Try Surströmming (The Smelliest Food In The World)
Mark Schatzker may lament over the death of flavour...but there's still some pretty potent foods out there.Have you ever tried Surströmming... fermented fish? Maybe you feel the same way Buzzfeed's taste-testers did when they were introduced to the Swedish delicacy. If you can stomach it, watch below to see their reaction to what many consider the smelliest food in the world.