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Ello confusion

Recently, there's been a huge amount of buzz about Ello, a invite-only ad-free social network. But the site's URL is causing some confusion. You see, ello.co belongs to Ello (the social network). But ello.com belongs to Ello Corporation, a nutritional supplement and dietary aid company. Mark Brant is the company's president, and says he receives 300-700 misdirected emails daily, requesting...

Recently, there's been a huge amount of buzz about Ello, a invite-only ad-free social network. But the site's URL is causing some confusion.

You see, ello.co belongs to Ello (the social network). But ello.com belongs to Ello Corporation, a nutritional supplement and dietary aid company. Mark Brant is the company's president, and says he receives 300-700 misdirected emails daily, requesting invites to the social network.