PewDiePie vs T-Series: Why the battle for the biggest YouTube channel is more than a typical rivalry

Elamin Abdelmahmoud is Buzzfeed's social media editor and q's online columnist. Every week, he brings us up to speed on the big headlines taking over the internet right now.

Today, he joins host Tom Power to talk about the latest in the feud between YouTubers PewDiePie and T-Series. PewDiePie is a comedian and gamer from Sweden who had the most-subscribed channel on YouTube. A few days ago, a massive Bollywood music and film company called T-Series stole the top spot.

PewDiePie conceded his defeat and released a diss track about it, but there's an unexpected turn to this story: as of today, PewDiePie is back on top. 

Is this a typical rivalry for clicks and eyeballs or a battle for the very soul of YouTube?

Click 'listen' near the top of this page to hear the full conversation.

— Produced by Beza Seife