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Fake news isn't going anywhere but it might change the way we consume comedy

This is That's Pat Kelly and Buzzfeed Canada's Craig Silverman discuss the business of fake news and how the people of the internet can be lazy when it comes to doing their research.
Buzzfeed Canada's Craig Silverman and This is That's Pat Kelly discuss the business of fake news (Eli C. Hillar/CBC)

There's a lot of money being made in fake news says editor of Buzzfeed Canada Craig Silverman. Silverman points to the site Hot Global News as the perfect example of people capitalizing on made up stories.  Hot Global News is the brainchild of two Canadian teenagers and the source of stories like Justin Trudeau Announces Government Deal with Uber: UberWeed.

With the US Presidential election sparking debates over the power of fake news, CBC's own satirical news show is now branding their online headlines with the word "satire". This is That's Pat Kelly says the show has two distinct audiences: the radio audience and those who access their content online.  "Obviously they are very quick to react," says Pat Kelly of the online audience, "they're skimming the quote, they see an outlandish line in this little article I've written and then they share it."   

Silverman says people aren't paying attention to the source of the news they're reading online. "When you're listening to a program on the radio you can look at the dial and remind yourself you're on CBC," explains Silverman, "but when you see a link that somebody has shared on Facebook it looks pretty much like any other link."

Listen to the This is That segment about a bathroom free condo here.