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BitTorrent's bid to be the future of music distribution

BitTorrent's Chief Content Officer Matt Mason on its new service to better connect creators with their fans.

Jian speaks with Matt Mason, the Chief Content Officer at BitTorrent, a file-sharing service that's usually associated with online piracy. Now the company is making a push to shake off its association with illegal file sharing and convince record labels that it represents the future of the music industry. 

Mason explains the idea behind the company's new music distribution service, BitTorrent Bundles, which allows music to pass directly from artist to listener. Thom Yorke's latest solo album, Tomorrow's Modern Boxes, is the first to be paid-for and distributed legally using the service. 

He also talks to Jian about why he thinks both artists and listeners benefit from the new approach and how it can compete with popular streaming services like Spotify and Songza to become the future of how we listen to to music.

"We've got to a point on the internet where there's a lot of big middlemen that stand between creators and their audience, whether it's big social networks or big content stores or big streaming services," Mason says. "A lot of artists feel like the new boss is kind of the same as the old boss, and this wasn't the promise of the internet."