Want to talk to a random Swede? Swedish tourism group has a hotline

This article was first published Apr 7, 2016. In June, 2016, the Random Swede campaign came to an end. 

Northern lights, darkness, meatballs and suicide rates are just some of the suggested topics of conversation for a new hotline backed by the Swedish Tourist Association.

Launched this week, call +46 771 SWEDEN from anywhere in the world and you'll be connected to a random Swede. The service honours the 250th anniversary of the country abolishing censorship and hopes to "connect people in troubled times."

Because calling random people is As It Happens' bread and butter, how could we resist? Host Carol Off called the Dial-A-Swede number. The following is part of her conversation with a random Swede. 

Hello, where are you calling from?

I'm calling from Canada.

[Garbled noise] Excuse me, I'm at a big ABBA party ... I beg your pardon, my name is Paul. I would just like to say to you that we have a lot of good Swedish hockey players in Canada.

Can we ask you some questions about Sweden?

Of course!

Who has the better hockey team: Canada or Sweden?

You're asking me that? Of course, Sweden.

And you're not biased at all?

We love Canadian hockey. We see it on TV. I'm just provoking you a little bit.

Do you have Ikea Furniture?

No, we buy Danish furniture.

I wanted to ask you if you had a Billy bookshelf?

I had it when I was younger. It was cheap and easy to put together. You have one in your home?

Yes, but it was hard to put together. 

I'll come over and help you!  [laughs]… I beg your pardon, I have to make a stop here, nice talking to you.