Meet the Brampton woman who stitched her way to a $100K international fashion prize

Natalie Kalata | CBC News | Posted: September 24, 2021 9:00 AM | Last Updated: September 24, 2021

Sasha Ruddock will have her collection featured and sold on the fashion website SHEIN

Media | Brampton fashion designer wins international competition

Caption: A Brampton woman has won an international fashion competition put on by online retailer Shein. Sasha Ruddock bested 30 other designers from around the globe, taking home a $100K prize to develop her fashion line Flaws of Couture. Natalie Kalata caught up with the entrepreneur.

Open Full Embed in New Tab Loading external pages may require significantly more data usage.

Brampton designer Sasha Ruddock, 31, has stitched and sewed her way to a $100,000 international fashion prize.

Ruddock entered a design contest staged by the clothing website SHEIN, called SHEIN X.

Last week, she was crowned the winner, beating 30 designers from around the world. Her label Flaws of Couture, an inclusive brand that celebrates all body sizes, is now featured and sold on the SHEIN website.

Celebrity judge Khloe Kardashian said of Ruddock on the streamed show: "I don't think she's going to let anyone else win this competition but her."

Ruddock spoke to CBC Toronto's' Natalie Kalata about her experience and what inspires her.

Meet the Brampton woman who stitched her way to a $100K international fashion prize

More Stories Like This