Christopher Nolan's Tenet delays big summer release again

'Plan to play longer, over an extended play period far beyond the norm,' says studio

Image | Film Tenet

Caption: Warner Bros. now says it will delay the theatrical release of Christopher Nolan's latest film, the sci-fi espionage spectacle Tenet, to July 31. The release date has been closely watched because so many other releases during the film industry's blockbuster-filled summer season have been delayed due to the coronavirus pandemic. (Arthur Mola/Invision/Associated Press)

With reported cases of the coronavirus surging, Warner Bros. on Thursday postponed the release of Christopher Nolan's Tenet, further delaying Hollywood's summer kickoff.
The sci-fi thriller starring John David Washington and Robert Pattinson will move from July 31 to Aug. 12, a Wednesday.
In a statement, the studio stressed the need for flexibility.
"We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy," a Warner Bros. spokesperson said in a statement.
Movie theatres had been pinning their hopes on the film as a major July release that could bring audiences back to theatres.
Warner Bros. had planned to re-release Nolan's 2010 blockbuster Inception in early July as a way to lead in to Tenet. Inception will now open on July 31, the studio said.
Movie theatre chains had planned the widespread reopening of cinemas partially around the return of new releases like Tenet and Disney's Mulan. The latter is currently scheduled for July 24 but it, too, is widely expected to be postponed again. On Wednesday, Disneyland in California also pushed back its reopening.
With reported COVID-19 cases surging in Texas, Arizona, Florida and elsewhere, the earlier plans for a nationwide mid-July cinema restart became uncertain.
On Wednesday, New York Gov. Andrew Cuomo said New York would delay reopening cinemas while it continued to research the safety of indoor, air-conditioned venues.