Eugene Melnyk's latest bid to rev up disenchanted Ottawa Senators fans doesn't seem to be working out very well.

Sens owner Eugene Melnyk launches pre-season PR offensive

Ottawa Senators owner Eugene Melnyk says he and the franchise are in Ottawa for the long haul in a new video and open letter, promising a fresh start after a "horrible" 2017-18 season.

Ottawa Senators defenceman Mark Borowiecki, left, appeared in a pre-season promotional video with team owner Eugene Melnyk.

eugene melnyk ottawa senators owner video letter fans

The Ottawa Senators have released a video conversation between team owner Eugene Melnyk and defenceman Mark Borowiecki. Melnyk is promising a fresh start with a rebuilt team after a 2017-2018 season that saw the team drop to second-last spot in the NHL.

'We're starting off fresh'

On Tuesday, the Senators owner penned an open letter vowing to keep the team in Ottawa. The team also posted a video Monday night in which Melnyk&nbsp;is interviewed by Sens defenceman Mark Borowiecki.

Reaction to the video was swift, and sometimes savage.

This entire video made me so confused and uncomfortable

Even Leafs fans feel bad for us so it was definitely bad <a href="https://twitter.com/hashtag/Sens?src=hash&amp;ref_src=twsrc%5Etfw">#Sens</a>

Then there's the question of timing, right before training camp.

On the <a href="https://twitter.com/hashtag/SensRising?src=hash&amp;ref_src=twsrc%5Etfw">#SensRising</a> video, the timing to me is the most confusing part. Officially announcing a rebuild and addressing the team structure right before camp is bizzare. Some good, and even great, prospects coming but this is kookoo land right now. <a href="https://twitter.com/hashtag/Sens?src=hash&amp;ref_src=twsrc%5Etfw">#Sens</a>

Some fans accused Melnyk of contradicting himself.

We'll have 15 rookies on the ice, and we're going to be competitive! <a href="https://t.co/PMLYA2F54l">pic.twitter.com/PMLYA2F54l</a>

In the bizarre <a href="https://twitter.com/hashtag/Sens?src=hash&amp;ref_src=twsrc%5Etfw">#Sens</a> video, Eugene Melnyk says: “Some people were talking in town that, ‘Oh he may move the team.’” That was Melnyk, who said on Parliament Hill before his outdoor December game: "If it doesn't look good here, it could look very, very nice somewhere else.”

Others got hung up on the jersey Melnyk&nbsp;wore in the video — an outdated&nbsp;Reebok model.

Did anyone else watch Eugene Melynk's video and think why is he wearing a Reebok <a href="https://twitter.com/Senators?ref_src=twsrc%5Etfw">@Senators</a> jersey when they have Adidas ones hanging up right behind him? <a href="https://twitter.com/brian5or6?ref_src=twsrc%5Etfw">@brian5or6</a> <a href="https://twitter.com/hashtag/Sens?src=hash&amp;ref_src=twsrc%5Etfw">#Sens</a>

not even the current Adidas one, didnt want to shell out for new threads

Still, some Sens&nbsp;fans are pledging their undying support.

If <a href="https://twitter.com/Senators?ref_src=twsrc%5Etfw">@Senators</a> dont say anything people complain.When they do people complain🤔 They have added in the front office &amp; hockey ops There trading big Ego's in favor of team unity Top prospects on the way There doing it so we have a good **TEAM** so support your <a href="https://twitter.com/hashtag/Ottawa?src=hash&amp;ref_src=twsrc%5Etfw">#Ottawa</a> <a href="https://twitter.com/hashtag/sens?src=hash&amp;ref_src=twsrc%5Etfw">#sens</a> 👍 <a href="https://t.co/wp9SmpEvU1">pic.twitter.com/wp9SmpEvU1</a>

I'm OK with a <a href="https://twitter.com/hashtag/Sens?src=hash&amp;ref_src=twsrc%5Etfw">#Sens</a> rebuild, as long as players being brought in or promoted are passionate about their work, and community-oriented.

Ottawa Senators fans react to the team's latest public relations offensive, a video featuring team owner Eugene Melnyk in conversation with defenceman Mark Borowiecki. Melnyk describes his plan to rebuild the team after a devastating 2017-2018 season.

Melnyk's latest bid to rev up Sens fans falls flat

Eugene Melnyk's latest bid to rev up disenchanted Ottawa Senators fans doesn't seem to be working out very well.

On Tuesday, the Senators owner penned an open letter vowing to keep the team in Ottawa. The team also posted a video Monday night in which Melnyk is interviewed by Sens defenceman Mark Borowiecki.

Reaction to the video was swift, and sometimes savage.

Then there's the question of timing, right before training camp.

Some fans accused Melnyk of contradicting himself.

Others got hung up on the jersey Melnyk wore in the video — an outdated Reebok model.

Still, some Sens fans are pledging their undying support.

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