Downtown Transcend location to close doors after 2-year grind

Founder cites parking costs and lack of foot traffic as factors in closure

Image | Mercer Building

Caption: Transcend's coffeeshop located in the basement of the Mercer Building will close on Feb. 26. (Transcend Coffee)

After two years of brewing coffee in the basement of the Mercer Building across from Rogers Place, Transcend says there's not enough local foot traffic to stay open.
The independent coffee shop will close its downtown location on Feb. 26.
"The reality is when the arena opened in September, we didn't experience that bump at all. It didn't transform the density around the Mercer Building to the extent we expected," said Poul Mark, Transcend's founder. "On event night the people going to the game don't want coffee. They want beer and some food."
Mark said initially there were signs of increased business but not enough to justify staying open.
"In Edmonton terms, it's a bit remote. It's four blocks from Jasper and four blocks from the core and four blocks from MacEwan. People have to make a decision and an effort to get out and walk."
The owner of the Mercer Building partnered with Transcend to offer coffee service for tenants of the building. This included a no-cost lease.
This is the second Transcend downtown location to close. In 2013 the company shut down another coffee shop at Jasper Avenue and 103rd Street. Despite those two closures, Mark says he's still willing to give it another shot downtown.
Transcend Coffee is moving ahead with its new location in south Edmonton's Ritchie neighbourhood. It's scheduled to open in March.
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