Bright idea: Maritime Electric launches LED light campaign

Customers have chance to win $250 in LED lights

Image | LED lights

Caption: The campaign is called Lighting it Forward. Customers have until the end of the month to enter to win $250 worth of LED lights. (Maritime Electric)

Maritime Electric has started a new campaign urging Islanders to make the switch to LED lights.
The utility has created educational flyers and launched a contest where customers can win up to $250 worth of LED lights.
"We've basically shown people that LED lights really are the most cost-effective lights," said Maritime Electric spokeswoman Kim Griffin.

Can save $50 a bulb

LED lights can last as long as 20 years and can save people about $50 a bulb in electricity costs, she said.
The campaign is called Lighting it Forward(external link), and is part of a conservation plan submitted to the Island Regulatory and Appeals Commission.
The rest of the plan was rejected because the commission felt it would not make a difference to energy consumption.
IRAC said it is waiting to see the provincial government's energy strategy before directing Maritime Electric on its conservation plan.