Who gets to tell you how you should eat Pho?

Image | Pho

Caption: Bon Appetit posted a video called "Public Service Announcement - This Is How You Should Be Eating Pho," featuring a white chef and started a whole conversation about cultural appropriation around food. (REUTERS/Kham)

Audio | Q : PSA - This is how you should talk about eating pho

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Gourmet food website Bon Appetit cooked up some controversy earlier this month with this "public service announcement": This Is How You Should Be Eating Pho.(external link)"
The video featured a white chef telling viewers how they should and absolutely should not be eating the Vietnamese noodle soup.
The backlash was swift. Bon Appetit took the video down(external link) after receiving responses from Asian Americans who felt their lived experiences were being ignored and misrepresented.
Dakota Kim, the food editor at New York's Paste magazine(external link), has been wanting to write about cultural appropriation and food for a while.
For Kim, the video lacks nuance — it doesn't address the food shame that many immigrants struggle with.
"When your culture is so hard fought for and your pride is so hard won, it's a little difficult to see it being commodified in these easy ways," she tells guest host Candy Palmater.