The Windsor Spitfires unveiled the 2017 Memorial Cup logo Thursday afternoon.

The logo features the Memorial Cup, a poppy and a Lancaster bomber.

"It's not a plane. It's our history. It's not a logo. It's our past," veteran Mike Akpata said at the news conference at the WFCU, home to the Spits and the 2017 Memorial Cup in May.

"An event logo puts a face on an experience and I am proud to see a Lancaster bomber, a powerful aircraft with a storied history, chosen to represent the Windsor Spitfires and our incredible city," Windsor Mayor Drew Dilkens said in a statement.

The 99th edition of the Mastercard Memorial Cup will take place May 18-28, 2017, featuring the host Spitfires along with the champions of the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.