How '90s hip hop videos stole Director X's heart

Media | "...and then suddenly there was this video that felt like art." - Hotline Bling filmmaker Director X on his '90s hip hop music video epiphany

Caption: In the first edition of our new segment, "The (X) That Changed My Life," Director X goes on a deep dive into 1990s hop hop music video history

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It might be a sentence in a book you read in Grade 12, a tiny detail in one scene of a movie or the first time you saw a painting, but for many people, there's a cultural moment that transformed us. For Director X(external link), it turns out that moment encompasses a slew of 1990s hip hop videos he saw before he became the director responsible for iconic clips including Drake's Hotline Bling(external link) and Started From the Bottom(external link), and Rihanna's Work(external link) (among many others).
In this segment of "The (X) That Changed My Life," Director X takes a trip through hip hop history to shout out his influences.
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