Toronto sign gets neighbourhood-themed makeover

3D sign at Nathan Phillips Square now features names of neighbourhoods and landmarks

Media | Mayor John Tory put the finishing touches on the new colourful wrap that's been added to the sign this morning

Caption: Mayor John Tory unveiled, and put the finishing touches on, the new colourful wrap that lines the outside and inside of the 3D Toronto sign at Nathan Phillips Square Friday morning.

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The 3D Toronto sign at Nathan Phillips Square is now sporting yet another new look.
Mayor John Tory put the finishing touches on the new colourful wrap that lines the outside and inside of the letters this morning.
It features the official names and nicknames of Toronto neighbourhoods, landmarks and attractions.
"It creates one more reason for people to be interested and have fun on the sign, which of course has become, I think, one of the most popular things in Toronto," said Tory.

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More 3D signs on the way?

The Toronto sign could soon be joined by others like it in the city. Coun. Norm Kelly has proposed three more 3D signs that would read: "The 6", "T.O." and "T Dot."
"Increasingly, cities are finding their appeal lying in fields like art, culture, music, all these sort of social amenities that people enjoy," Kelly told CBC's Here and Now on Tuesday afternoon.
Earlier Tuesday, the city's economic development committee approved Kelly's request to explore his proposal. If the committee comes back with a favourable report on the project, the new signs could start popping up around town by spring, Kelly said.